The revolution in learning: understanding the role of technology. (Profile).

Screen Digest, January, 2003

The measurement challenge

Learning markets are difficult to define and segment, let alone quantify, and corporate markets are the most fragmented and problematical. No one really knows exactly how much companies spend on training and different forms of learning.

* The training industry is highly fragmented, with probably millions of mostly small suppliers worldwide.

* Markets of paid-for goods and services constitute only a small part of total learning activity. Most corporate training is still conducted in-house.

* Learning takes many forms, is intrinsically difficult to measure and informal learning can scarcely be measured at all.

* Paying customers are only rarely the consumers of the product or service in question....

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