TaxWise

Accounting Technology,  October, 2005  

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While adding more tools to its integrated tax software package, TaxWise has dropped the cost of its basic 1040 tax preparation software and renewal price to $695 this year from $995 a year ago."This is a very competitive category," says Gene Goldenberg, vice president of marketing. "We believe that everyone's tax software will prepare a tax return. We watch what our competitors are doing and what the market will command."

Along with the price decrease comes a new user interface, and improved depreciation worksheets.

The company sold 9,000 licenses for its tax software last year, says Goldenberg. Customers include commercial preparers including H&R Block and Jackson Hewitt Tax Service, as well as the smaller CPA firms, amounting to an estimated 75,000 users. It's in the latter market that TaxWise says it has something that those firms have been missing.

"We think we can serve ...