Avalara: Easy Money for Resellers?

Accounting Technology,  October, 2005  by Riccardo A. Davis

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The margins offered by Avalara's Infinity Partner Program may not be as large as those given for selling accounting software. But Avalara believes the monthly commission that resellers can earn when their customers buy the sales and use tax product can smooth out revenue swings. And the VARs don't have to invest a lot of time in the process.

The Bainbridge Island, Wash.-based vendor of AvaTax ST, a Web-based sales and use tax system, does much of the work for its 290 value-added resellers, a number that it is seeking to increase. It provides hands-on support, along with selling to the resellers' customers. "Essentially, they do everything for us," says Allister Carlos, customer accounts manager for HCl Consulting, based in Anaheim Hills, Calif. "And to the client we end up looking like we're great because Avalara is our partner and they identified a particular need or weakness in ...