Microsoft Tries Again

Accounting Technology, January, 2005 by Robert W. Scott, Editor

Several years ago, a Microsoft marketing team visited the offices of Accounting Today, where I was then working.

Microsoft was in town to launch a new low-cost accounting package, called Profit, and I was ready to see the fabled Microsoft marketing machine in action.

What I got, instead, were people who had no clue about the product's position in the market. They spent much of our session on a Friday asking me questions about a product that was scheduled to hit the shelves on Monday. They asked questions that should have been answered months earlier. Small wonder Profit failed.

So here we are again as Microsoft makes another run at the low-cost accounting market with Microsoft Office Small Business Accounting, which will launch late next year. Perhaps the...

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