Marketing Programs in a Can

Accounting Technology,  December, 2005  

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Vendors are offering a variety of marketing programs to help partners stretch their marketing budgets, and develop marketing expertise to generate more leads.

Irvine, Calif.-based Sage Software now has 140 members in its Marketing Alliance Program, which was rolled out last year. The program requires members to have at least one dedicated marketing person on staff, and they must submit an annual marketing plan. Benefits include a Sage dedicated marketing representative, up to 70 percent co-op reimbursement, co-op funds extended for an additional six months, and resellers receive a monthly marketing newsletter.

In addition, participants can attend monthly Web seminars that cover different marketing activities such as public relations, direct mail, and telemarketing. The program lasts 45 minutes and draws approximately 60 attendees each month.

For Sage resellers who do not have a dedicated marketing person on staff, marketing opportunities are available through channel marketing.

Channel Marketing ...