MARKETING INNOVATION: FIS Brushes Off Its Passport

Bank Technology News, September, 2003 by Karen Krebsbach

Fidelity Information Services is fulfilling goals set during its earlier incarnation as Alltel Information Services by speeding up its marketing and sales efforts overseas. FIS is now modifying its products in check processing, accounting, deposits, call centers, lending, Internet banking, cash management, mortgage processing and origination, consumer loans, and auto financing to accept multiple currencies and languages."So now, every time we do something here, we have to add that capability for the non-US client," says Ernest Smith, president of Fidelity Information Services and co-COO of the parent firm, Fidelity National Financial, the nation's fifth-largest title insurance company.

"Every enhancement we do for a lender in the U.S. is also an enhancement that banks...

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