E-banking: Citi Direct(s) A Do-over For Internet-only Banking

Bank Technology News, May, 2006 by Glen Fest

Catherine Palmeiri describes differences so stark between Citibank Direct and Citi f/i, she belongs on an episode of "The Frontier House." The managing director of Citibank.com makes old-school Internet banking sound like life without television and running water as she runs down what's available at Citi's new Net bank-and what was lacking with the company's short-lived try at building Web-only services six years ago.

"Oh, a lot," says Palmeiri. "We have a lot more to offer in terms of functionality: instant account opening, very robust money movement, wires, inter-institution transfers, [and] free bill pay." In addition to categorized personal financial management and planned loan and investments offerings, Citibank Direct also integrates with all retail channels. "Citi f/i...

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