Financial Services Industry
Industry: Email Alert RSS FeedSocial Computing: MyBankSpace.com: User Trends Tracked
Bank Technology News, August, 2006 by Glen Fest
If you're a customer of HSBC Group, ING Direct or ShareBuilder, odds are you're not putting the mouse down after a trade or deposit. The social computing phenomenon that afflicts chat-room addicted teens is moving to older-and more marketable-demographics. In a July trends report from Forrester Research, banking customers of direct banks like HSBC and ING, and online investors using ShareBuilder and Ameritrade are shown to be the most active in reading blogs, using social networking sites and grabbing podcasts.
According to the report, almost a fifth of the direct-bank customers at HSBC (20%) and ING (21%) spend almost twice the national average time online using a virtual watering hole like MySpace.com. A ShareBuilder client is the most likely among investment customers of...
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