Branch Performance: Good in the Neighborhood

Bank Technology News, September, 2006 by John Adams

When Huntington National Bank is scoping out locations for its new branches, the institution is not necessarily looking to saturate a neighborhood with an army of centers. Just being in the best spot in that neighborhood is enough."Each bank may have a different philosophy about where they want to place branches," says Lori Murray, svp of retail distribution and operations for Huntington, which has about 400 branches.

"Other banks may build up to five branches in an area, so they can be in the 'B' or 'C' locations in a neighborhood. But we aren't in the camp that does it that way. We want to be in the best spot possible. So finding the right location is important to us." Choosing one location in a neighborhood to open a branch may sound easier than opening a handful of...

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