Good news from Web 2.0

Bank Technology News, August, 2008 by Gary Halliwell, CEO, NetProspex, Inc.

At last, Web 2.0 generates a winner in B2B social media! The sale of Generate Inc. to Dow Jones is the first piece of good news venture capital can point to in B2B social media space (“Dow Jones Acquires B2B Relationship Builder,” BTN Bulletin). There have been surprisingly few successful exits in the space in the five years since the funding of the first wave of B2B social media companies such as LinkedIn.

There are three types of Web 2.0 plays in the space: better search engine and organization of online content for sales like Generate; dynamic community like LinkedIn; and knowledge trading from the community like NetProspex.

Generate brings together next-generation search and extraction technologies with great client-relationship mapping and is clearly a...

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