Most Recent Articles from DM Review

• Lead Scoring Takes Center Stage 

  In case you haven’t noticed, the Internet has fundamentally changed how people gather information. This has affected business marketers in...

  08/01/08 by David M. Raab · More from publication

• Canonical Data Model 

  There are a bunch of new buzzwords popping up in our field. One term I hear quite frequently lately is “canonical data model.” I recently...

  08/01/08 by Steve Hoberman · More from publication

• Closed Loop Marketing is Like My Three-Year-Old Son 

  It always amazes me how simple things in real life match the complex inner workings of marketing strategy, closed loop marketing and customer...

  08/01/08 by Larry Goldman · More from publication

• Columns In The Clouds 

  Vertica Systems CEO Ralph Breslauer was already in the software business when he left South Africa 20 years ago to pursue a career in the U.S. In...

  08/01/08 by Ralph Breslauer · More from publication

• Does BI have to be extroverted, introverted, or both? The consumer is driving application development 

  Ten years ago, would anyone have thought consumers would be the leading force in application development? The World Wide Web is making the consumer...

  08/01/08 by Shaku Atre · More from publication

• The Database State 

  Technical issues tend, quite naturally, to be the focus of attention for data professionals, but those who call themselves...

  08/01/08 by Malcolm Chisholm · More from publication

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