Hilton International Localizes Web Sites with Translations.com
DM Review, April, 2005 by Suzanne Thornley, Content Quality Manager, Hilton International PLC*
Translations.com GlobalLink
GlobalLink is a Globalization Management System, which facilitates the creation of custom global content. GlobalLink works by first identifying source language content for regional and local markets around the world and then triggering the translation/localization process.
In 2002, Hilton International made a commitment to grow the business from our direct distribution channels by focusing on the development of branded Web sites in local language, with local content, for our major source markets. The decision was taken to design and build eight branded Web sites: three Hilton Web sites selling all Hilton properties to our UK, German and Japanese markets and five Scandic Web sites selling all Scandic properties to our Danish, Swedish,...
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