Setting the Right Stretch Targets

DM Review, January, 2008 by BarnaDonlon

Following my recent discussion of measure selection, this month’s column focuses on target setting, a topic equally important and no less challenging than measure development to support an effective performance management system.

Setting targets is a delicate task. If achieved, targets should define performance that will transform the organization. The challenge for managers is to set the bar high enough to drive an ambitious level of performance without adversely affecting the workforce in terms of morale or behavior. However, old approaches have failed. Thus, target setting is undergoing a revolution in organizations as they explicitly begin to transform their planning and performance processes to drive strategy execution and value creation.

Traditionally,...

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