Trust is the New Money

DM Review, February, 2008 by John Bostick

Although it involves risk, human beings have a very primal need to give and receive trust. As author, playwright and part-time spy Graham Greene put it, “It is impossible to go through life without trust. That is to be imprisoned in the worst cell of all, oneself.”

No greater evidence of this need to make a connection exists than the popularity of various social networking sites such as Facebook, MySpace and LinkedIn.

In each case, an individual not only puts himself or herself out there for the world to see - an act of trust in and of itself. They also trust that the people they know will lead them to others who can also be trusted, thus expanding their world beyond the geographic, socioeconomic and political boundaries that have traditionally defined our social...

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