Optimizing Entity Data Quality, Part 1

DM Review, February, 2008 by Vicki P. Raeburn

Undertaking a project to rationalize, cleanse and maintain entity data across an enterprise can be a daunting prospect. My columns this month and next will provide a high-level framework for establishing priorities and creating metrics that you can use to implement an entity data quality enhancement program.The information that you have about businesses - customers, prospects, vendors, counterparties - across your enterprise is actually a bundle of facts, or attributes, about these businesses. Within your company’s databases, you may have one or several company names, one or several addresses, payment histories and relationship information. Customer service may know that the chief marketing officer at Company D does not want to be called, but sales may not have this important...

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