Not Your Father’s List Management: MDM Matures, Part 1

DM Review, March, 2008 by Jill Dyché and Evan Levy

The market for master data management (MDM) is maturing. Conversations with clients and prospects have shifted from “What is MDM?” to “We have some problems, and MDM can solve them. Where do we start?” That’s clear progress.

So what are those problems? They cross lines of business, span subject areas and transcend operational and strategic challenges. Here are a few recent quotes from some executives who pinpointed MDM as a business solution.

* Director of e-business marketing at a brokerage firm: “I never thought I’d say it, but in the seven years I’ve been here, we’ve gone from having no data to having too much! The same customer exists in different ways in different systems. The data warehouse just represents one of many versions of customer.”

* A media...

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