Scripps Networks Serves Up Ad Sales Thanks to Customized CRM System
DM Review, June, 2008 by Lisa Hatfield, senior project manager of Scripps Networks
Scripps Networks is a subsidiary of the E. W. Scripps Company, a diverse media concern with interests in national lifestyle cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication. Scripps operates daily and community newspapers in 18 markets, 10 broadcast TV stations, five cable and satellite television programming networks, a television retailing network and online search and comparison shopping services. Scripps Networks brands include HGTV, Food Network, DIY Network, FINE LIVING and GAC. Scripps Networks Web sites include HGTV.com, FoodNetwork.com, DIYnetwork.com, FINELIVING.com and GACTV.com. Scripps Networks programming can be seen in more than 115 countries.
Scripps Networks has the...
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