Famous critic of restaurants and hotels tries hand at health care

Employee Benefit Adviser, January, 2008 by Molly Bernhart

As health advocacy tools and health rating tools spring up across the industry, WellPoint is taking a different angle by focusing on the consumer experience rather than strict quality assessments.

This month, select WellPoint health plans will offer an online survey tool, allowing consumers to share their physician experiences by using Zagat's 30-point scale.

Consumer experience

The Zagat tool lets members review and evaluate physicians on the qualities of trust, communication, availability and environment. While cost and quality are notably missing, WellPoint says the tool is meant to address an unmet need for peer-to-peer interaction among health care consumers. Other physician qualities should be considered in conjunction with this tool, the company...

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