Insurers expand commitment to worksite marketing
Employee Benefit News, March, 2004 by Karen Lee
Recent developments indicate that insurance carriers are ready to put serious money and effort into worksite marketing of voluntary benefits.
Granted, traditional insurance providers who historically have marketed life and disability plans have been migrating to the worksite arena in droves over the past several years. As voluntary benefits have gained more cachet - one study by the Society for Human Resource Management (SHRM) found that almost as large a percentage of compensation goes to voluntary as to core benefits - such giants as MetLife, AIG, Prudential and Transamerica have established divisions that specialize in worksite marketing and voluntary benefits.
Still, some believe that most insurance companies have viewed voluntary benefits simply as a product...
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