Creating wellness incentives that resonate with workers
Employee Benefit News, July, 2007 by Lydell C. Bridgeford
Wellness is a somewhat intangible concept, which makes selling it to employees a daunting task. For that reason, companies toss out incentives that workers understand - such as cash and discounted health care premiums - to incite workers to get healthier.
Yet if businesses are betting on wellness incentives to act as a game-changer in the health care cost arena, analysts say organizations must be creative and understand how workers define wellness and good health.
State of mind
As humans, we are motivated by incentives and realize certain behavior can yield a physical reward. Therefore, an employer that waves in front of workers an extra day off or an extra $50 in their paycheck is bound to get some response.
However, "when you are selling a...
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