Forrest Gump or Rocket Scientist? Do the right things over and over, and you'll succeed. Here's how to start.

On Wall Street, July, 2003 by Paul Karasik

Despite a so-so product, the world beat a path to Ray Kroc's door. How did the master builder of McDonald's do it? Kroc achieved success because he understood that the product wasn't everything. The key was the quality of the systems that managed the entire business, and Kroc created systems that could produce consistent results. Each McDonald's franchisee simply has to follow instructions to produce the McDonald's experience.

The key to ongoing and unlimited success in the financial industry is the same: creating duplicable systems for sales and marketing. You need systems to attract and close high-quality business.

Most successful financial professionals are either Forest Gumps or rocket scientists. The Gumps are not the brightest bulbs in the chandelier, but to...

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