Financial Services Industry
Industry: Email Alert RSS FeedThe Goldman Sachs of Advertising Goes Away
US Banker, December, 2002 by Matthew de Paula
It was a 100-year old agency that lately dreamed up Yetis to personify out-of-control lenders for Capital One. It was the brains behind Charmin's Mr. Whipple It's been rolled by Publicis Groupe.
D'Arcy Masius Benton & Bowles-famous for the rosy-cheeked Santa in vintage Coca-Cola ads and Budweiser's frogs-will soon be subsumed into the huge holding company's other agencies.
D'Arcy clients are getting divvied up among Leo Burnett, Fallon Worldwide, Saatchi & Saatchi and Publicis Worldwide. Capital One goes to the latter. Rumors swirl among industry insiders that Capital One-among others-is chafing and may ask for a review.
Spokeswoman Pam Girardo says Capital One's interested in vetting its new agency and nothing more.
Publicis would not return calls...
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