Omni Hotels Quietly Re-launches Select Guest Program ... With Miles

InsideFlyer, October, 2002

In 1989, Omni Hotels became the first major hotel chain to shift the focus of its frequent traveler program - Select Guest - from an awards program to a guest recognition program. At the time, Select Guest members were given until August 1, 1990 to redeem their awards, and in the years hence very little has been heard from the program. Omni Hotels has now quietly re-launched the Select Guest program with the addition of some familiar mileage-earning benefits.

Actually, Select Guest has maintained a variety of benefits that members have continued to enjoy over the years (our personal favorite: members receive all of their personal preferences on every stay, including room type, pillow type and other amenities such as complimentary morning beverage service). Now, with the...

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