60 Seconds with Starwood Preferred Guest

InsideFlyer, April, 2006

One of our predictions last year was that alternative media would become a new communication channel for programs. With the launch of The Lobby for Starwood SPG members, it seems the time has come. Here's our 60 Seconds with Jennifer O'Connor, Senior Manager, Loyalty & Direct Marketing for Starwood Hotels.

The Lobby from SPG http://www.thelobby.com

InsideFlyer Give us the background on The Lobby. Jennifer O'Connor We wanted to create a unique concept of content and articles in this blog that would not only speak about properties and hotels, but also things like what you can do around the hotels, thus giving a personality to our hotels. So beyond how many rooms and conference halls a hotel has, you can go on the blog and find out some unique things about the city you're visiting or what are the best travel gadgets to bring with you, or ...