Single-Sponsor CU Credits Educational Seminars With Driving Growth

Credit Union Journal, The, January, 2005 by Michael Bartlett, Reporter

Many credit unions offer or sponsor financial education workshops for members. But Farmers Insurance Group FCU says its relationship with one such education provider has helped drive its net member growth.

Les Ginoza, VP-marketing for Farmers Insurance Group FCU, said member surveys and focus groups had showed a high interest in financial education, and management spent much of 2003 searching for a source that met its criteria. The CU has 17 branches spread out over 12 states, and the ability to reach locations in multiple time zones was a must. "We also needed a provider with non-biased information," he explained. "Part of our membership is insurance agents who sell annuities. We did not want a partner that would push products that would cut into our members' livelihood."...

Read the full article with a Free Trial at MyWire.

Premium Content Partnership | MyWire provides an in-depth online archive library of reference works.