Deal Puts CU's Name On Bins For Recycling

Credit Union Journal, The, May, 2005 by Lauralee Ortiz, Correspondent

A unique contest sponsored by Michigan First Credit Union here has landed the faces of five members along with their positive CU messages on several recycle bins at Wayne State University in Detroit."When we were approached to advertise on the recycle bins across campus at Wayne State, it was so unusual that it inspired us to think outside the box," said Sandra Tomlin, Marketing Director, Michigan First. "We announced the contest and had nearly 120 members enter, which helped us capture positive testimonials for our future advertising."

To enter, members had to submit a statement about why they like doing business with Michigan First, Tomlin said. The five winners each received $100 and had their pictures taken for use in this and other CU-related campaigns, including its...

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