Financial Services Industry
Industry: Email Alert RSS FeedNielsen Stars In New TV Spots From Arizona Federal
Credit Union Journal, The, November, 2005 by Michael Bartlett, Reporter
Arizona Federal Credit Union was seeking an actor to demonstrate how easy it is for members to use its products, and it has turned to well-known television and movie veteran Leslie Nielsen, an actor who has made a lengthy career playing bumbling characters.
Nielsen has recorded three television spots for the credit union, two of which began airing Nov. 15. The first features Nielsen at a grocery store, where he is told the only item he needs to access his checking account is an Arizona Federal check card. In the second ad, he walks into an AFCU branch to announce his graduation from "Computer U," which makes him a "pro" ready to use the credit union's online banking and bill pay service. "You don't need to be a computer pro" to use online banking, he is told.
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