CUJ Q&A: ‘Young & Free’ Spokesperson Talks About Her New Role Reaching Out To 17-25 Market

Credit Union Journal, The, January, 2008 by Joyce Moed, Reporter

Seeking to better market to the 17-to 25-year-old market, Common Wealth Credit Union has named Larissa Walkiw, 19, from St. Albert, Alberta, as its first Young & Free spokesperson. Walkiw won the most votes in an online election. Below, Walkiw talks about her new role.Credit Union Journal: Why did you want to become the Young & Free spokesperson?

Walkiw: The Young & Free spokesperson role is a dream job I never knew could exist. I was first drawn to the initiative because of its fresh and original feel. The fact that it was an unprecedented project appealed to me. Never before had I seen a business actively reaching out to youth, and recognizing their potential. The position requires inventiveness, accessibility and enthusiasm–which I am all for!–allows me to work with the...