Financial Services Industry
Industry: Email Alert RSS FeedCUs Exploring Internet Frontier In Quest To Reach Out To Elusive Youth Market
Credit Union Journal, The, March, 2008 by Steve Santiago, Reporter
When it comes to marketing to younger consumers, some of the more cutting-edge initiatives involve credit unions exploring the 3-D Internet space, modeling efforts after sites like Kaneva.com, moove.com and activeworlds.com.
On Kaneva.com, players name and create personal avatars after entering brief demographic data. Avatars are graphical images representing real people in virtual worlds. Players can then meet virtual friends, explore places together or play games using their avatars.
Richmond-based Virginia CU is partnering with fellow Filene Research Institute i3 members to create a “credit union island” using Second Life, a three-dimensional advanced social networking environment where avatars interact with their surrounding environment and communicate with...
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