Why Your Nonprofit Should Publish

Nolo, June, 2007 by Lucia Hwang and Cheryl Woodard

Whether your nonprofit is a small fledgling group or a large established organization, it may need to communicate with many different people: members, foundations, donors, legislators, media, and the general public. At some point, most nonprofits opt to produce a print or Web publication to get their words out in a consistent and recognizable way.

The money and staff available and the type and mission of your nonprofit will help determine the most fitting publication: a print or email newsletter, a website, or magazine. But the first step is to determine what purpose the publication will serve -- from recruiting new people to your cause to inspiring existing members or subscribers to take action. Nonprofits often find their publications are spurred by a number of...

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