Kawasaki signs Monster deal.

Crash.Net, January, 2008

The partnership is something of a natural progression for the energy drink brand, as it looks to expand into the European market following a successful collaboration with Kawasaki's factory road racing and motocross teams in America.

"The partnership with Monster Energy is another important indicator that Kawasaki are now regarded as a real contender in the MotoGP World Championship, and not just in the racing paddock," declared Yoshio Kawamura, managing director of Kawasaki Motors Racing B.V. "The fact that we've been able to attract a leading, non-industry consumer brand to the team, and that Monster Energy will use their association with Kawasaki to spearhead their move into the European market, shows just how much progress we've made as a manufacturer since returning to...