GM not downsizing commitment to racing

0 Comments | Philadelphia Daily News, April, 2006 | by BILL FLEISCHMAN

The news that General Motors plans to trim 30,000 workers and close nine plants left some people in NASCAR unsettled. They wondered if GM's business problems would affect the company's commitment to NASCAR.

"I get asked that quite often," Mark Kent, GM's director of racing, said yesterday from his Detroit office. "What I tell everybody is, although racing is a sport, companies engage in motor sports for business reasons. At GM, all our racing programs give us tremendous marketing value. It's a very cost-effective way to put our products and brands in front of automotive enthusiasts."

To clear up any doubt, Kent said, "We're committed to racing."

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