Tattle | Mamet to direct Ford ads. Expect an Edge to 'em

0 Comments | Philadelphia Daily News, April, 2007 | by Howard Gensler

IN AN EFFORT to get more people to notice its new Edge crossover vehicles, Ford has enlisted the help of filmmaker and Pulitzer Prize-winning playwright  David Mamet  to direct commercials, which debuted last night.

Tattle did not see the ads, but with a little help from "Glengarry Glen Ross," this is what we imagine one of them was like:

Blake, who looks a lot like  Alec Baldwin  addresses an older gentleman, not quite so dapper or confident. As the lights come up . . .

Blake: F--- you! That's my name. You know why, mister? 'Cause you drove a Hyundai to get here tonight. I drove a $30,000 Ford Edge. That's my name . . . You see this watch? That watch cost more than your car. I made $970,000 last year and I...