Digital billboards to debut in city
Philadelphia Daily News, August, 2007 by CATHERINE LUCEY luceyc@phillynews.com 215-854-4172
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Digital billboards - which rotate through several static advertisements each minute - will make their debut in the Philadelphia area this week.
Already the high-tech signs have critics.
Clear Channel Outdoor Holdings has installed four of the computer-controlled billboards in the city and four in the surrounding counties. Advocates say the boards benefit advertisers, allowing them to easily change their messages - touting a sale one day and a new product the next.
"I think the biggest appeal for advertisers is the immediacy," said George Kauker, president of the Philadelphia Division of Clear Channel Outdoor. "It gives the advertiser more flexibility."
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Kauker said that for the first five or six weeks in operation, the boards will exclusively air safety and public service messages before switching to a mix of commercial and public ads.
But some locals don't want this new technology descending upon Philly.
"In ...
