Profile of a Mass-Volume Tour Operator: Apple Vacations
Arthur Frommer's Budget Travel, February, 2001 by Jason Cochran
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It's chow time at the Drury Lane Oakbrook Theater, outside of Chicago, and 2,000 people belly up to the buffet. There's lobster tail and steak, followed by golden raspberries, mini cannoli, Swedish meatballs, and cheese sticks stacked like cordwood.
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If you're a travel agent, this is the place to be: at the largest travel trade show in the Midwest (yet operated by a single tour company, Apple Vacations). Some 150 resorts, airlines, and hotels are here to pay homage to the powerful Apple. So is the official in charge of Cancon tourism, who comes to ladle gratitude over travel agents, his tourism wonks. The pitches involve an arsenal of gimmickry, such as professionally performed infomercials recorded on DVD, mountains of just-printed catalogs, and free wine-lots of it. The host, chief lubricator, and flesh-presser of the hordes is one of America's largest travel companies, whose survival ...
