Portrait of a Mass - Volume Tour Operator, Part III: Worry-Free Vacations
Arthur Frommer's Budget Travel, August, 2001 by Jon Spayde
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Last January, Bill Reid, head of wholesale marketing for the Las Vegas Convention and Visitors Authority, stopped by personally along with an Elvis impersonator and a scantily clad showgirl to spearhead a promotional pep rally - um, sorry, information session - for reservationists at Worry-Free Vacations' new booking facility in Minot, North Dakota. I repeat: Minot, North Dakota. In February. That's kind of like getting Santa Claus to visit Death Valley in mid-July.
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But Reid's command performance shows precisely the sort of clout that Twin Cities-based Worry-Free Vacations (formerly MLT) has gained with the great southwestern gambleopolis thanks to its charter division, which accounts for about a million room nights a year at 32 hotels on and off the Vegas Strip, running charter flights from ten cities in the nation's midsection: Minneapolis-St. Paul, Detroit, Denver, Des Moines, St. Louis, Memphis, Tulsa, Oklahoma City, Dallas-Fort Worth, and San ...
