Industry Watch: The Southwest Airlines Effect Is Taking a Turn Way South
Arthur Frommer's Budget Travel, July, 2006 by Kyle Pope
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For years, traveling within Mexico has meant choosing between long bus rides on awful roads, navigating those same roads on your own in a rental car, and expensive and often inconvenient flights. No más.
A discount airline boom is underway south of the border. Five new carriers are either already flying or in the works, and all have business models that mimic global trendsetters Southwest Airlines, JetBlue, and EasyJet. Fares connecting major cities, like Guadalajara, Mexico City, and Monterrey, and beach resorts, such as Cancún, Zihuatanejo, and Acapulco, have plunged in a few instances. During one airfare promotion, a round trip from Mexico City to Veracruz on Click, launched last summer by former national carrier Mexicana Airlines, cost $180. Click's parent company was charging $350 for the same trip.
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The growth of Mexico's low-fare airlines comes on the heels of the government's decision to privatize ...
