GM launches giveaway contest of 1,000 vehicles

0 Comments | AFP, January, 2004

DETROIT, United States (AFP) — General Motors announced a 25 million dollar giveaway promotion that will allow consumers to win some of the automaker's most popular vehicles.

The promotion announced Sunday at the 2004 North American International Auto Show in Detroit is linked to the company's OnStar communications service, which includes features such as emergency road service and global positioning information.

The giveaway includes vehicles such as the Hummer H2 and the Cadillac CTS.

The so-called "Hot Button" program allows consumers visiting a dealer selling OnStar-equipped cars to activate the service. They are told immediately if they've won one of 1,000 vehicles.

The promotion begins Monday and will run for 56 days. The company makes the odds...