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Scottish Premier League sign television deal
0 Comments | AFP, May, 2004
GLASGOW (AFP) — The Scottish Premier League has penned a four-year deal with Setanta Sport to televise 38 live matches per season, Setanta revealed.
The Ireland-based broadcaster's director of channel development and marketing Roger Hall said coverage will include all 10 non-Old Firm clubs, but the focus will be on Celtic and rivals Rangers.
"Our selection process for live games will be the same as previous broadcasters, with games agreed eight weeks in advance and no more than four visits to any one ground," said Hall.
"While the majority of live games covered on 'SPL Live' are likely to feature either Rangers or Celtic due to the sheer size of their fan base, our coverage can be tailored according to the performance of the teams within the league.
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