New China football boss facing tough battle on commercializing the game
AFP, March, 2005
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BEIJING (AFP) — Less than two weeks after being appointed China's top football bureaucrat, Xie Yalong is already showing signs that the tasks facing the nations' most popular sport are too huge for one man to handle.
Not only is the corruption and gambling-plagued Super League facing a new season without a major sponsor, but China's national teams are on a downslide that Xie has been tasked to turn around before the 2008 Beijing Olympics.
"I am not the kind of person that raises his arms and issues a call for action," Xie said after his first meeting with the Super League club owners last week.
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"Right now I'm just concentrating on listening to the opinions of everyone..., football belongs to everyone, so this is the task of everyone. One person's capacity to do anything is limited."
Xie replaced the unpopular Yan Shiduo as head ...
