Gory ads aim to wean young Britons off junk food

0 Comments | AFP, November, 2005

LONDON (AFP) — A hamburger bun filled with bones, gristle and gory connective tissue is the latest tool aimed at weaning youngsters in Britain of fast food.

The British Heart Foundation (BHF) launched a poster campaign Monday depicting common ingredients in hamburgers, hot dogs and chicken nuggets in an effort to get children thinking about what they are eating.

Though the images are partially covered by a censored stamp, leaving some of the details to one's imagination, the ingredients can be seen in their entirety at the charity's website (www.bhf.org.uk/food).

The Food4Thought campaign, targeted at the 11- and 12-year-old age group, comes after a BHF survey found that 36 percent of eight- to 14-year-olds did not know that potatoes were the main ingredient...