NBC takes over top women's interest website

0 Comments | AFP, March, 2006

NEW YORK (AFP) — NBC Universal said it was taking over iVillage Inc., billed as one of the top US websites for women, for about 600 million dollars.

The media and entertainment giant said it would tie the iVillage site to its television programming as it seeks to enlarge its online offerings.

"iVillage immediately gives us scale and a profitable, established platform to expand our digital efforts, especially in the rapidly growing areas of health and women's interests," said Beth Comstock, president of NBC Universal's digital media and market development.

The deal, which values iVillage at 8.50 dollars a share, is expected to close in the second quarter pending shareholder and regulatory approvals.

© 2006 AFP