McDonald's tackles prickly issue of hedgehog-friendly ice cream

0 Comments | AFP, September, 2006

LONDON (AFP) — US fast food giant McDonald's announced it had gone hedgehog-friendly, following a long running campaign waged by British lovers of the prickly mammals. McDonald's said it had redesigned cups and lids for its McFlurry ice cream so that they were no longer a danger to the animals.

The British Hedgehog Preservation Society (BHPS) said it had spent more than five years campaigning against the containers, claiming that countless creatures had died by getting their heads stuck inside when trying to eat left-over ice cream. McDonald's UK said it had invested "significant research and testing" into designing their new cup, which features a smaller opening meaning customers have to remove the lid to eat the dessert. In a statement the firm said: "We are delighted to...