Make or break for Sony as PlayStation 3 finally launches

0 Comments | AFP, November, 2006

TOKYO (AFP) — It has taken six years, hundreds of Japan's best brains and untold millions to develop, but the much hyped and delayed PlayStation 3 finally launches this week with Sony's future riding on it. Sony and its rivals are stepping up the battle in the multi-billion-dollar global gaming market with fast-action, high-definition new machines.

The PlayStation 3 (PS3) faces fierce competition from Microsoft's Xbox 360 and Nintendo's Wii and costs almost twice the price of the two rival consoles. Even so, for now production is Sony's biggest worry, not demand. Sony Computer Entertainment is only shipping 100,000 PS3 consoles for the launch in Japan this Saturday and few doubt they will be quickly snapped up. "As many as they'll be able to produce they'll be able to sell,"...

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