Google dabbles with brokering newspaper ads

0 Comments | AFP, November, 2006

SAN FRANCISCO (AFP) — Internet titan Google said it would test the money-making potential of using its search savvy to sell advertising in a bevy of US newspapers. "We are launching an alpha test of Google Print Ads, a new web-based marketplace for buying and selling print media," the Mountain View, California, online search engine said in a release.

"It gives newspaper publishers a robust and efficient source of new advertising revenue, and provides marketers a powerful online interface for placing ads in newspapers." Print news stalwarts such as the New York Times, Washington Post, and Boston Globe were among the 50 newspapers taking part in the experiment, which could prove a boon for an industry that has lost advertisers to the Internet. "Most of the big newspapers have...