No mad rush for Madonna's H&M collection

0 Comments | AFP, March, 2007

STOCKHOLM (AFP) — A new clothing line designed by Madonna for Swedish cheap-chic retailer H&M sold out in minutes in Stockholm, but the launch of the collection failed to spark mad rushes in other European cities.

The "M by Madonna" garments disappeared off the racks in a flash in Stockholm, where hundreds of shoppers had lined up outside H&M stores to be the first to get their hands on the collection, consisting of about 30 items of clothing and 10 accessories, launched around the world on Thursday.

But in the rest of Europe, there were no stampede scenes as seen in recent years when designers such as Karl Lagerfeld, Stella McCartney and Viktor&Rolf launched lines bearing their name for H&M.

In Paris, about 80 people lined up patiently outside the chain's...