Journalism's 'Gray Lady' tries on new colors on the 'net

0 Comments | AFP, March, 2007

NEW YORK (AFP) — The New York Times, often dubbed the "Gray Lady" of US journalism, is moving aggressively onto the web, recently launching no fewer than five new online projects within a week.

With a website attracting an average 440,000 visitors daily on top of the 1.1 million print editions sold each weekday, the Times sees the Internet as more of an opportunity than a threat.

Vivian Schiller, senior vice president and general manager of NYTimes.com, explains to AFP.

Q. What is your development strategy online?

A. Almost 95% of the content of our website is free. ... We have always been and have intended to be a largely advertising-supported site, and actually we do very well in our advertising efforts. ...

We have been making a concerted...