English FA wins 425-million-pound TV deal

0 Comments | AFP, March, 2007

LONDON (AFP) — Britain's biggest commercial broadcaster ITV and Irish pay-TV operator Setanta Sports have secured rights to screen live FA Cup and England home internationals, England's Football Association said Friday.

The FA said the two broadcasters had won the bidding for a four-year deal from August 2008, worth 425 million pounds (626 million euros, 834 million dollars).

The pair have snatched the live rights away from Britain's public broadcaster, the BBC, and pay-satellite television group BSkyB.

FA chief executive Brian Barwick said his organisation was "delighted" with the new TV rights deal, which he added would provide more investment for football at all levels.

The contract is also a coup for new ITV executive chairman Michael Grade, who...

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