'Harry Potter' fever boosts publisher

0 Comments | AFP, June, 2007

LONDON (AFP) — Export orders for the final Harry Potter book are racing ahead, less than a month before its worldwide launch, publisher Bloomsbury said on Thursday.

Bloomsbury will unveil "Harry Potter and the Deathly Hallows" -- the seventh instalment of the boy wizard's adventures -- on July 21.

"As in previous years, export orders will be invoiced and despatched before 30 June," the publisher said in a statement.

"These orders are 17 percent ahead of the total export sales of the previous book," it added.

© 2007 AFP

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