Broadcaster BSkyB buys Amstrad for 125 million pounds

0 Comments | AFP, July, 2007

LONDON (AFP) — British satellite broadcaster BSkyB on Tuesday said it had agreed to buy consumer electronics group Amstrad, which is headed by entrepreneur and founder Sir Alan Sugar.

BSkyB, which buys around one third of its set-top boxes from Amstrad, said it has agreed to pay about 125 million pounds for the group.

Amstrad designs, develops and sells standard and high definition set-top boxes to BSkyB, whose customers use to watch and record pay-TV.

"Sky and Amstrad have had a long and positive relationship," BSkyB chief executive James Murdoch said in a joint statement.

"The acquisition accelerates supply chain improvement and will help us to drive innovation and efficiency for the benefit of our customers," he added.

Pay-TV giant BSkyB...